‍What is GrowthDrive?

GrowthDrive is a software for what we call "incentivized viral marketing (IVM)". It helps you incentivize people to engage in activities which lead to make other people aware about your business.

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Todays most successful businesses use multiple initiatives which can be classified under IVM. The best know are affiliate marketing, influencer marketing, referral marketing, solution partner programs, reseller programs, commission based selling and others. All of them have in common that certain group of people is incentivized to engage in referral oriented activities around a product or business. GrowthDrive enables your team launch and manage all types of IVM programs in one place. The process for launching an IVM program looks something like this:

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1. Identify referral sources

Referral sources are people you want to make engaged in referral oriented activities. You want to make them "tell" other people about your business. Those people could be your employees, customers, suppliers, businesses which offer complementary products, influencers, marketing partners or even your competitors.

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2. Design incentives and rewards

Once you have identified the group of people you want to incentive it's time to think about the incentives (the things they should share with others) and the rewards they receive in return in case the sharing is successful and some of the referred people become your clients. 

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3. Enable partners to refer 

The next step ist to invite your referral sources into your program and make it easy for them to share your incentives. In GrowthDrive your partners receive access to a partner dashboard where they can easily find a share the incentives you have designed and stay up to date when new incentives emerge.

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4. Receive stream of leads

Once incentives are shared with potential clients a stream of new leads will start to flow to your business. You will see those leads in GrowthDrive and can approve or decline them. Approving referred leads makes your partners eligible to receive rewards once those leads convert into clients.

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5. Convert leads into customers

It's your homework to make sure the referred leads become your clients. Studies show that if you engage your partners during the conversion process your program will be even more effective. GrowthDrive is integrated with your CRM, so you can see directly on each deal to which partner a potential client belongs.

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6. Distribute Rewards

Once you close the deals it's time to reward your partners and motivate them to send even more leads. You can distribute the rewards easily from GrowthDrive and directly from your CRM. There are multiple types of rewards you can create like one-time, recurring, both-sided and more.

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7. Keep partners engaged

A key thing to success of your IVM program is keeping you partners engaged. GrowthDrive helps you here as well by automatically notifying your partners about deal progress, new incentives and other program related things. 

Whats next? 

Create your free GrowthDrive account and setup your first IVM program in less then 20min. >>